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    Prof. T Rahul

    Assistant Professor

    Department of School of Management

    National Institute of Technology, Warangal - 506004, Telangana, INDIA

    : rahult@nitw.ac.in :

    Rahul joined in November 2019 as Assistant Professor in the area of Marketing at School of Management, National Institute of Technology(NIT) Warangal. Prior to joining NIT Warangal, he worked in the role of Senior Data Scientist with Cyient Insights (Erstwhile Invati Insights) for five years. He was part of the Data Science team that was responsible for developing actionable insights using analytics. During this time, he has also delivered key note sessions and assisted for course development in the areas of Business Analytics and Data Science. His Ph.D. dissertation was in the area of developing predictive models using neural networks for retaining customers of telecommunication service providers. He currently focuses on researching in the area of Marketing Analytics and Consumer Behaviour.

    Course Taught Previously
    Integrated Marketing Communications
    Marketing Research
    Entrepreneurship
    Marketing Management
    Strategic Management in Construction
    Management Theory and Practice
    Industrial Marketing
    Programming for Data Analytics (Lab)
     

    Publications

    BOOK CHAPTER:

    • Majhi, B., Thangeda, R., Majhi, R. (2022). A review on detection of COVID-19 patients using deep learning techniques. Assessing COVID-19 and Other Pandemics and Epidemics using Computational Modelling and Data Analysis, 59-74
    • Merugu, Venugopal, and Rahul Thangeda (2021) "Management Education, Satisfaction, and Career Growth: A Perspective of Techno-Managers." Cases on Engineering Management Education in Practice. IGI Global, 144-162.

    JOURNAL:

    • Uttam, K., Rahul, T. (2023). Consumer behavior from the lens of Bottom of the Pyramid: literature review and future agenda. Management Review Quarterly, 1-31.
    • Rama Devi, V., Rahul., T & Prachi Mishra (2022). Impact of Covid-19 Pandemic on The Higher Education Institutions in India: Perspectives of Faculty on Remote Teaching & Learning. International Journal on E Learning, 21(4), 1-28.
    • Syed, H., Sudhakar, K. F., Rahul, T. (2021). Antecedents of repurchase intentions in Indian e-commerce. International Journal of Business Information Systems, 38(2), 219-239
    • Majhi,R., Thangeda, R., Sugasi, R. P., Kumar,N.(2021). Analysis and predction of COVID-19 trajectory; A machine learning approach. Journal of Public Affairs, 21(4), e2537
    • T. Rahul, R. Majhi,(2015).Development and Performance Evaluation of Nonlinear and Robust Adaptive Models for Customer Growth Prediction in Telecom Sector, International Journal of Business Information Systems,19(1),1-18
    • T. Rahul, R. Majhi (2014). An adaptive nonlinear approach for estimation of consumer satisfaction and loyalty in mobile phone sector of India, Journal of Retailing and consumer services,21(4),570-580
    • M. Ravindar Reddy, Srikanth Ganesh, T. Rahul, Nandini Mann(2014). Estimation of customer retention for Indian Mobile Telecommunication sector, International Journal of Business Information Systems16(3),233-246
    • T. Rahul, R. Majhi (2012). Investigation on Mobile Users’ Growth Prediction Performance in India, International Journal of Multidisciplinary Research, 1(3), pp. 99 -102
    • R. Majhi, G. Panda, T. Rahul (2012). Investigation on Identification of profitable Target Markets for Indian Online Shoppers, International Journal of Advances in Management, Technology and Engineering Science, 1(6(11))
    • SK Francis, MK Rao, T.Rahul (2012). A study of gap analysis in hospitals and the relationship between patient satisfaction and quality of service in health care services, International Journal of Research in IT Management, 2(1), 39-51, 2012

     CONFERENCE:

    • Uttam. K, T. Rahul, “Psychological factors affecting Bottom of the pyramid consumer behavior: Review and future directions”, Twentieth AIMS International Conference on Management (AIMS-20) IIM Kozhikode 2nd January 2023.
    • Uttam. K, T. Rahul, “Factors influencing Bottom of the Pyramid consumer decisions: Past, Present, and Future”, International Conference on Reimagining Marketing with Technology, IIM Jammu 10th -11th  February 2023.
    • Kumar, S., Pasupathi, M., & Thangeda, R. (2022, December). Gaining Competitive Advantage Using Human Resource Management in Indian Construction Industry. In National conference on Advances in Construction Materials and Management (pp. 3-13). Singapore: Springer Nature Singapore.
    • Alok Mohan, Rahul Thangeda, "Artificial Intelligence: The New Weapon of Strategic Management",International Conference on Shaping the Future of Management Education for Sustainable Emerging Economies, IIT Roorke, Nov. 20-22, 2022
    • K Uttam, T. Rahul, “Consumer behavior from base of the pyramid: TCCM framework based systematic literature review”, Glogift’21, 21st Global conference on Flexible Systems Management, IIM Shillong, 21-23rd April, 2022
    • T.Rahul, R.Majhi, G.Panda, “Development and Validation of a Novel Method for Customer Satisfaction in Indian Mobile Phone Users”, XVI Annual International Conference of Society of Operations Management, IIT Delhi, 23rd - 25th December 2012
    • T.Rahul, R.Majhi, “Artificial Neural Network based Efficient Consumer Growth Prediction Scheme for Mobile Telecom Sector in India”, International Conference in Marketing, IIM Lucknow, 12th -14th, January 2012
    • T.Rahul, R.Majhi, “Applications of Neural Network in Marketing – Critical Review”, 4th  International Conference on Innovation in Management Challenges and Opportunities in the Next Decade”, PES Bangalore held on 11th -12th, August 2011
    • Veena, R.Majhi, Naveen, T.Rahul, “Customer Classification and GAP analysis in Banking Sector in Andhra Pradesh”, II International Conference on IT & Business Intelligence” IMT, Nagpur, 12th-14th, November 2010
    • R.Majhi, B.Panda, B.Majhi, T.Rahul, G Panda, “Development and Performance Evaluation of PSO Based Single Layer Nonlinear ANN Classifiers of Indian Online Shoppers”, 4th International Conference on ADVCOMP-2010, Italy, Florence, 25th -30th October 2010

    PHDs Supervised

    Supervised - Nil;  Pursuing - 04

    • Mr. K. Uttam (pursuing) - Consumer Behaviour in the Bottom of Pyramid
    • Mr. Ramanjaneyulu (pursuing) - Consumer Behaviour in Mutual Funds Purchase
    • Mr. Alok Mohan (pursuing) - Artificial Intelligence in Strategic Management
    • Ms. K. Aruna (Pursuing) - Consumer Behaviour in Handloom Industry

    Workshops/Conferences
    • Part of the organizing team : Global Conference on Innovations in Management and Business from July 27-28, 2021 in collaboration with Chapman University and Howard University, USA.

    Projects
    • PROJECT
      • V.Rama Devi, T.Rahul “Transition to Remote Learning Due to Covid19 – The Experiences of Faculty of Higher Education Institutions in India”, 1.9 Lakhs, ICSSR, March 2021

              CONSULTING

      • K. Padma, PRC Gopal, T. Rahul, “Impact Assessment of CSR projects with RINL”, Rashtriya Ispat Nigam Limited, Vishakapatnam, 1.41 Lakhs , June 1st 2022

    Additional Responsibility
    • Faculty Incharge Media Relations (PRO)  since July 2022
    • Warden - Institute Food Court - C (IFC-C) since July 2023